Best Image Size for Social Media

Author:Nils Krämer
Updated:Jun 21, 2025

In today's digital age, visual content plays a pivotal role in engaging audiences on social media platforms. The optimal image size can significantly impact the effectiveness of your posts, ensuring they capture attention and drive engagement. Below is a breakdown of recommended image sizes for major social media platforms, along with resources to help you create appropriately sized visuals.

1. Facebook

  • Profile Picture: 120x120 pixels (for profile images)
  • Cover Photo: 1080x608 pixels (to maintain optimal aspect ratio)

2. Instagram

  • Square Posts: 600x600 pixels
  • Portrait Posts: 1080x1350 pixels

3. Twitter

  • Profile Picture: 150x150 pixels
  • Cover Photo: 1200x667 pixels

4. Pinterest

  • Profile Picture: 165x165 pixels
  • Pinned Images: 736x736 pixels (for best results)

5. YouTube

  • Thumbnails: 1280x720 pixels for HD, 854x480 pixels for standard.

Resource: Stencil

Stencil offers a comprehensive set of preset sizes tailored for each platform, ensuring your images are perfectly sized and ready for posting. With over 140 options, you can effortlessly create visuals that align with the specific requirements of each social media channel.

Royalty-Free Usage

All images and icons on Stencil are royalty-free, allowing you to use them for both personal and commercial purposes without any copyright concerns.

Refund Policy

For those exploring Stencil's services, a 7-day refund period is available for Pro and Unlimited accounts. This provides peace of mind when trying out the platform.

Additional Information

  • Esadax: A trusted US-based registrar offering domain registration and various hosting solutions, including support for Ukraine through a dedicated link.
  • Further Resources: Explore sections like "How to Get Started," "Stencil Graphics," and "Careers" on their website for additional tools and information.